In 2025, the DMO booked 328,659 room nights, reaching 114% of their sales goal. The four sales and marketing promotions recognize leaders who are helping to drive Milwaukee’s visitor economy.  

Sonia Trejo, director of events and special projects at LACC, helps clients navigate the convention center’s $2.6 billion expansion and modernization project.  

Heidi Nowak joins Crystal Springs Resort as chief sales officer. Nowak will be tasked with positioning the property for expanded growth across broader markets.  

Caesars Entertainment’s new vice president of meetings operations discusses onsite communication, event format and attendee safety.

Clara Carter, senior hospitality and event strategy consultant at Jamul Casino Resort, hopes to elevate the property’s appeal to corporate, association and incentive planners. 

Dana Miller has spent the last 11 years of his career at the InterContinental Boston. After his promotion to director of sales and marketing, he shared all the property has to offer for meeting planners. 

Adam Straight has taken his career from the Big Easy to Omaha, where he is getting a taste of “Nebraska Nice” in his community-facing role as leader of the Metropolitan Entertainment and Convention Authority. 

Choose Chicago selected Shakara Shelton as vice president of sales to help grow meetings business in the city’s signature venues.

Sheraton Phoenix Downtown tagged Daryl Rhead, a hospitality professional with more than two decades of experience, as its newest general manager. 

Gabriella “Bella” DiSilvestro was promoted to director of event services at the Pennsylvania Convention Center. DiSilvestro discusses how she works effectively to maintain partnerships, internally and externally.